luxy.lat is a premium demand platform that connects luxury real estate developments with qualified high-net-worth buyers across Latin America. We generate, qualify and convert demand under a 100% success-based model.

How does luxy.lat work?

We invest in high-performance marketing campaigns to capture HNWI buyers, use AI-powered buyer intelligence to qualify leads, and deploy specialized closers to convert demand into sales. Developers pay nothing until a deal closes.

What projects does luxy.lat represent?

We currently represent Elleva (oceanfront luxury apartments in Punta del Este from USD 2M), The Rock (ultra-luxury residences by Carlos Ott from USD 5M), Domus Punta Carretas (Montevideo from USD 600K), and SLS Punta del Este (296 branded residences by ACCOR from USD 623K).

What are the requirements for developers?

Projects must have unit prices starting from USD 600K, meet luxury positioning and design standards, developers must have legal capacity to close international transactions, and projects must be open to regional and international buyers.

What does the success-based model mean?

luxy.lat invests its own capital in buyer acquisition, technology, and team. Developers pay nothing upfront — no retainers, no marketing fees. We earn a 6% commission only when a sale is completed.

Premium demand platform · Latin America

Luxury real estate in LatAm
connected with real demand
worldwide.

luxy.lat connects luxury real estate developments in Latin America with qualified high-net-worth buyers worldwide. We generate demand through surgical targeting, qualify investors with AI-powered intelligence and close deals with dedicated human closers — under a 100% success-based model.

Request evaluation How it works

• BUYERS FROM BRAZIL · ARGENTINA · URUGUAY · CHILE

• 100% SUCCESS-BASED · ZERO FIXED COST

• META ADS · BUYER INTELLIGENCE · DEDICATED CLOSERS

• $1M – $5M SEGMENT · LUXURY REAL ESTATE LATAM

• BUYERS FROM BRAZIL · ARGENTINA · URUGUAY · CHILE

• 100% SUCCESS-BASED · ZERO FIXED COST

• META ADS · BUYER INTELLIGENCE · DEDICATED CLOSERS

• $1M – $5M SEGMENT · LUXURY REAL ESTATE LATAM

What is luxy.lat

The demand
infrastructure
LatAm was missing

Premium developers in Latin America have exceptional projects but no structured channel to reach HNWI buyers outside their local network. Referrals, local brokers and luck don't scale.

luxy.lat is the platform that solves exactly that: we generate, qualify and convert demand from high-net-worth buyers across the region, under a model where we only win when you win.

"Whoever controls the HNWI demand layer, controls the market."

HNWI — High Net Worth Individual: investors with over USD 1M in liquid assets.

The luxy.lat Infrastructure

How it works.
No fine print.

Structured acquisition

We invest in high-performance campaigns on Meta and Google to capture qualified buyers across Latin America. Advanced segmentation targeting HNWI profiles.

Buyer intelligence

Every interaction feeds a structured database with intent data, ticket size, timing and geographic preferences. Information no broker in the region has ever systematized.

Specialized closing

Dedicated closers per project convert qualified demand into effective sales. Structured CRM, systematic follow-up and exclusive focus on the luxury segment.

100% success-based model. luxy.lat invests its own capital in acquisition, technology and team. The developer pays nothing until the deal closes. No fixed fee, no mandatory exclusivity, no risk.

Why luxy.lat

What makes us
different

Regional channel, not local

We reach HNWI buyers from Brazil, Argentina, Chile, Mexico and beyond. We don't depend on the local market or the developer's own network.

Proprietary database

Every campaign enriches profiles with ticket size, urgency, geography and asset preference. An asset that grows more valuable with every closed transaction.

Permanently falling CAC

As the database grows, reactivating warm buyers costs a fraction of cold acquisition. Your project benefits from every sale we closed before.

Active portfolio

Projects we
currently represent

Selected developments that meet our luxury and positioning standards. We work with a limited number of projects per market.

Active

Punta del Este, Uruguay

Elleva

Oceanfront luxury apartments in Punta del Este. Premium finishes, panoramic Atlantic views and world-class amenities in Uruguay's most coveted address.

Brochure Voice Assistant

Ultra Luxury

Punta del Este, Uruguay

The Rock

Iconic ultra-luxury residences designed by architect Carlos Ott. An architectural landmark set into the Punta del Este coastline for the most discerning buyers.

Brochure Voice Assistant

Montevideo

Montevideo, Uruguay

Domus Punta Carretas

12-floor premium building on Bv. Gral. Artigas 136, facing the Golf Club. 1, 2 and 3-bedroom units with panoramic rooftop pool, smart home technology and top finishes.

Brochure Voice Assistant

Branded · ACCOR

Playa Brava, Punta del Este

SLS Punta del Este

296 branded residences in two 24-floor towers on Playa Brava. Hotel SLS by ACCOR on lower floors, rooftop bar with 360° views, and full hotel services for all owners. Accor Diamond membership included.

Brochure Voice Assistant

For whom

We don't work
with everyone.

Projects with ticket from USD 600K

Luxury standards and premium positioning

Developers with legal closing capacity

Open to regional and international buyers

Uruguay, Argentina, Brazil, Mexico and more

We work with a limited number of projects per market to ensure focus and results. If your development meets these standards, we evaluate its inclusion in the platform.

Request evaluation

The team

The people
behind luxy.lat.

Leonardo Maiche

Founder & CEO · Uruguay

Sabrina Gancman

Finance · Uruguay

Sofía Ronchi

PPC Specialist · ARG

Miquel Sintes

CTO · AI · Spain

Matías Ruvira

Legal · Uruguay

Direct contact

Let's build
the demand for
your project

If your development meets luxury and premium positioning standards, we evaluate its inclusion in the platform. Leave your details and we'll contact you within 24 hours.

100% success-based · no fixed cost

Licensed real estate agency · Uruguay

Full confidentiality guaranteed

Response within 24 hours

Request received

We will contact you within 24 hours

Luxury real estate in LatAm connected with real demand worldwide.

The demand infrastructure LatAm was missing

How it works. No fine print.

What makes us different

Projects we currently represent

Elleva

The Rock

Domus Punta Carretas

SLS Punta del Este

We don't work with everyone.

The people behind luxy.lat.

Let's build the demand for your project

Request received

Luxury real estate in LatAm
connected with real demand
worldwide.

The demand
infrastructure
LatAm was missing

How it works.
No fine print.

What makes us
different

Projects we
currently represent

We don't work
with everyone.

The people
behind luxy.lat.

Let's build
the demand for
your project