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Seed Round · 2025

LUXY.LAT

Building the Demand Infrastructure
for Luxury Real Estate
in Latin America

Uruguay · Brazil · Argentina · Mexico
Confidential · $500K Seed
The Problem

The $1M–$5M segment
is broken

01
No structured demand
No player in LatAm systematically captures, qualifies, and re-engages HNWI buyers. Every deal starts from zero.
02
Fragmented supply
Premium developers rely on referrals and local brokers. No regional distribution layer exists for the $1M+ segment.
03
Slow, manual sales cycles
Without buyer intelligence or scoring, closing a $1M+ deal takes 5–6 months of unstructured follow-up.
04
Non-scalable systems
High-value assets are sold through personal relationships. The market cap is limited by human bandwidth, not demand.
Core Insight

Demand, not supply,
is the bottleneck.

Whoever controls the HNWI demand layer · controls the market

No regional player dominates this layer today.
That is the opportunity.

Proof It Works

Year one.
Zero institutional capital.

GMV Closed
$3.7M
3 transactions across Elleva, Surfside & Manglar
Gross Commissions
$216K
6% commission model, success-based only
Leads Generated
400+
HNWI buyers from Brazil, Argentina & beyond
Total Ad Spend
$16K
~$35–45 cost per HNWI lead via Meta Ads

Achieved with minimal automation and without institutional capital — validating the core demand funnel.

Unit Economics

The math
is compelling

80%
Gross Margin per deal
12×
Return on ad spend
Average ticket size
$1.23M
Commission rate
6%
Gross commission / deal
~$73K
Customer acquisition cost
$5–6K
Net margin / deal
~$67K
CAC trend
↓ Compounding
Business Model

We invest upfront.
Monetize at close.

STEP 01
Performance
Marketing
Meta & Google PPC campaigns targeting HNWI buyers across LatAm. $35–45 cost per qualified lead.
STEP 02
AI Buyer
Scoring
Proprietary scoring: purchase intent, ticket capacity, urgency, geography. Priority queue for closers.
STEP 03
Dedicated
Closers
Specialized sales team focused on $1M+ buyers. Structured CRM-powered nurturing. No cold outreach.
REVENUE
6% at
Close
~$73K gross per deal. Success-based only — zero risk for developers, full alignment for us.
The Real Asset

A proprietary
HNWI database

HNWI
DATA
Behavioral profiles
Each campaign enriches profiles with geography, ticket size, asset preference, urgency, and timing. No broker in LatAm has this.
Compounding CAC
Re-engaging warm buyers costs a fraction of cold acquisition. CAC drops with every transaction closed.
Defensible moat
In 3 years: the most complete HNWI real estate intent database in Latin America. Competitors can't replicate this overnight.
Strategic Roadmap

From distribution
to dominance

Phase 1 · Now
Performance
Distribution
Uruguay validation
Elleva, Surfside, The Rock
Acquisition-to-close engine
AI scoring + CRM
Target: 15–20 transactions / year
Phase 2 · Year 2
Demand
Dominance
Brazil & Argentina entry
Regional closer teams
Developer preferred channel
Series A readiness
Target: 100 transactions · $100M+ GMV
Phase 3 · Year 3+
Financial
Expansion
Mexico, Colombia, Chile
Financing & credit products
Data intelligence layer
Investment vehicles
Target: $6M+ annual revenue
The Ask

Seed round

$500K

To systematize what's already working and validate the regional expansion thesis.

Acquisition Capital (Meta + Google)
45%
Tech, CRM & AI Infrastructure
25%
Core Team Scaling
15%
Regional Closers
10%
Legal & Structure
5%
The Team

Real estate.
Performance. Technology. Law.

LM
Leonardo Maiche
Founder & CEO
Built LuxuryPunta from zero. Closed $3.7M GMV in year one with minimal resources. Deep knowledge of LatAm luxury market.
↗ LinkedIn
SG
Sabrina Gancman
Finance · Uruguay
Financial structure and operations. Ensures compliance and capital efficiency across the business.
↗ LinkedIn
SR
Sofía Ronchi
PPC Specialist · ARG
Performance marketing expert. Manages Meta & Google campaigns. Achieved $35–45 CPL for HNWI segment.
↗ LinkedIn
MS
Miquel Sintes
CTO · AI Expert · Spain
AI-powered lead scoring and tech infrastructure. Builds the data layer that turns buyer behavior into conversion advantage.
↗ LinkedIn
MR
Matías Ruvirapérez
Legal · Uruguay
Legal structure, compliance and transaction oversight. Ensures every deal is properly documented and protected under Uruguayan law.
↗ LinkedIn
Let's build this together

The dominant
demand layer
starts here.

Founder
Leonardo Maiche
Website
luxy.lat
Registered as
LuxuryPunta · Uruguay